Lamp Mode Recordings artist S.O. recently released a video for his latest single, “Riding Through Nacogdoches,” in which he tapped fans to be a part of the visual.
In case you were wondering what Nacogdoches is, it’s a road by rapper’s residence.
“I drive there at least three times a week,” he says. “The song is just me saying, ‘Here are some of the things I’m thinking through when I’m riding. Here’s some of the stuff going on in my life.’ I just wanted to make another record speaking about my experiences and speaking about what’s in front of me.”
The Nigeria-born and London-raise artist shot the music video for the reflective track during Lamp Mode’s Chopping Block Conference and Concert held in California earlier this month.
Like what you heard? Click here to download “Riding Through Nacogdoches.” The song follows his 2016 EP, These Things Take Time.