via Bill Carpenter:
Singer/songwriter and Louisiana native PJ Morton has collaborated with Southern Quality Ford Dealers for a promotional partnership facilitated through Music Audience Exchange (MAX), a marketing technology company that uses data to align artists with brands for cross-promotional programs.
New music and behind-the-scenes video will be shared throughout the Ford Music program spotlighting him this spring. The Ford Music campaign will also feature an original song from PJ Morton, “Sticking To My Guns,” and a unique video highlighting the artist.
“I’m very excited about this partnership with Southern Quality Ford. [It’s] such an American staple and is synonymous with quality,” Morton says. “My song ‘Sticking To My Guns’ speaks to Ford’s brand and its longevity.”
For more info, visit fordmusic.com.