You’ve probably seen #BlackOutDay2020 making its way across the internet by now. So, what is Blackout Day?
Blackout Day 2020 is a campaign organized to get people to buy Black and show the power of the Black dollar on Tuesday, July 7. It challenges people to avoid in-store and online purchases, unless from a Black-owned business.
It comes as a response to recent injustice and protests, and in light of a lack of diversity in a lot of major corporations where we’ve seen that if there is a Black person in leadership, it’s related to a diversity/inclusion/engagement role. #BlackOutDay2020 sends a message that says “enough is enough.”
Here’s how it works…
- Sign up and take the pledge at https://www.blackoutday.org/take-action
- Accept the #BlackOutDay2020 challenge by posting: “I accept the #BlackOutDay 2020 Challenge and promise not to spend a dime in a store or online on July 7th” on Twitter and/or Instagram.
- Don’t spend any money in person or online on July 7th unless it’s a BOB (Black owned business) for the entire 24 hours.
People are also encouraged to donate to Black startup businesses, community funds, museums and charities on this day.